Promoting your business on the radio locally can be one of the best investments for a small business.

• Local radio is very affordable.
  
  
• Reaching your target audience is easier since the radio station will share with you information regarding their coverage and audience make up.
  
  
• Most people prefer to buy from local businesses and seek out deals from them. If the business is new and the service and products are great, the radio station is extremely cost effective.
  
  
• The frequency of your ad can be changed at any time. During the incipient stages of your business, you can establish a crawl, walk run mode. In other words, start out with our local radio contest, develop a 30 second spot of your own and move to a higher frequency of ads based on the optimization of your results.
  
  
• PMMY and your local radio station will afford your with a great medium of web and radio to get your message out to public.
  
  
• During today’s economy, radio stations are looking for ways to increase their advertising revenues. This means that creative approaches form both parties will lead to joint success by both sides. The PMMY model is a great approach for local advertisers. (See Local Radio Contest section).
  
  
• Local radio will allow you to be different from your competitors and provide a means to get that message to the public.
  
  
• You will be able to track the results of your efforts very quickly through local radio.
  
  
• If your products or services are mentioned over the air, a form of credibility will be established immediately.
  
  
• The web and radio approach will provide more flexibility in getting your message across for your customers.